The Battle for Quality: Navigating the Chaotic Currents of the Digital Age
The digital landscape of the 21st century has given birth to a phenomenon most Internet users are painfully aware of: clickbait. Today’s online world, dominated primarily by Google’s search algorithms, encourages the production of content engineered to appeal to these algorithms more than to genuine human curiosity or intellectual pursuits.
A user might set out with genuine intentions of learning or researching on Google, only to find themselves mired in masses of irrelevant or low-quality content. Finding real travel advice on Google, for instance, has become increasingly arduous. Most writers seem unaware of the destinations they write about, their content reading more like uninspired middle school essays than thorough travel guides.