Windows 11: An OS or Advertisement Platform? Users Demand Clarity from Microsoft's Identity Crisis

The recent release of Windows 11 has brought up concerns about the direction Microsoft is taking with their operating system. While some users appreciate the practicality, versatility, customizability, and reliability of Windows, others are increasingly frustrated with the adware/spyware and performance issues they are experiencing.


Some users have pointed out that Microsoft needs to ask themselves some deep questions about what they want Windows to be. Is it an OS or an advertisement platform? Currently, Windows is trying to be both, and this is causing frustration and concern among users.

Microsoft’s primary source of income is from business users who buy multiple Microsoft products, not from home users who often receive Windows for free with prebuilt devices. However, some users feel that Microsoft is trying to make up for the losses of not selling license codes by serving ads and collecting user data.

The identity crisis of Windows is reminiscent of the time when Ballmer was trying to lock everyone into Windows and MS products. However, since then, Microsoft has made great changes to their products on android, Mac, and iOS, and even the web versions of their products are excellent.

The problem with Windows is not the kernel itself but at higher layers. There are multiple UIs inserted by pressure in the same OS, and the performance of the UI is subpar. The recent release of Windows 11 has disappointed many users, as it doesn’t pass basic UX principles, and there are frequent bugs, like the handling of Bluetooth devices.

While Microsoft is focusing on Azure, their new darling, some users feel that they don’t prioritize Windows anymore. Many enterprises and universities run on Linux, which offers stability and configurability. However, most organizations still use Excel, which doesn’t work on Linux, creating compatibility issues when customers or partners use Excel.

The future of Windows seems uncertain, and some users hope that someone from high up in Microsoft will step in and clarify the vision for Windows. Ultimately, Microsoft needs to listen to the concerns being raised consistently and decide whether they want Windows to be an OS or an advertisement platform.

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