The Invasion of Online Ads: Why Ad Blockers Are Necessary
The internet has become a breeding ground for ads, and they’re far from discrete. The vast majority of them are poorly made and useless, causing more distraction and annoyance than anything else. This is why more and more people are turning to adblockers to browse the web at a reasonable pace without the intrusion of advertising.
Some argue that supporting content creators through ads is necessary, but the reality is that most online ads do not contribute to meaningful revenue. The ad industry has become a money-making machine for platforms like Google, racking in billions of dollars at the expense of users’ browsing experience.
YouTube, for example, has become almost unbearable to watch without an adblocker. Viewers are bombarded with ads that repeat themselves, have nothing to do with their interests, and, worst of all, crank up the volume. These intrusive ads do more harm than good, driving viewers away from the platform and hurting content creators in the process.
Moreover, online ads have become a breeding ground for scams and false information. Users are tricked into clicking on ads for dubious apps and get-rich-quick schemes, which can lead to dangerous consequences. While platforms like Facebook have better algorithms to tailor ads to users’ interests, they still rely on demographic data that can be misleading.
The fact is, it is every user’s right to adjust their browsing experience to fit their needs. This includes deciding what types of ads they want to see and what data tracking they allow. Websites that block adblockers only alienate users and push them away from their content.
It’s time for the online advertising industry to take a hard look at itself and consider how it can provide more value to users rather than just lining its own pockets. Until then, adblockers are an essential tool for any internet user who wants to browse the web without distraction and intrusion.
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Author Eliza Ng